It’s a term some may never have heard of and others may have an inkling of the meaning, but it wasn’t until I did a little digging that I got some insight into the individuals who identify with this term. You might know that ‘pick up artists’ are guys who go about regularly trying to seduce women, perhaps with cheesy lines or a confident attitude. But it’s a little bit more involved (but not much, and in no good way).
Pick up artists, or PUAs – they really like pretentious acronym useage – purport to use a range of (morally and technically dubious) techniques to increase their odds of getting given phone numbers, making out in a club, or getting someone to go home with them for sex. Learning these techniques and how to apply them is called ‘game’, and I’ll talk about the insidious misogyny even in just that name in just a minute.
One of the central ideas to many PUA’s ‘game’ is Neuro-Linguistic Programming, or NLP. Tellingly, NLP is actually pretty difficult to define because of how ” those who started it and those involved in it use such vague and ambiguous language that NLP means different things to different people.” Wiki’s simple statement on it is that “Its creators claim a connection between the neurological processes (“neuro”), language (“linguistic”) and behavioral patterns learned through experience (“programming”) and that these can be changed to achieve specific goals in life.” It seems to be a combination of two things. On the one hand, changing yourself and your mental processes through the use of language in a manner similar to self-hypnosis, and on the other hand, affecting other people in a similar sort of way to create a favourable situation for yourself. Which doesn’t in any way sound coercive or morally dubious. Nope.
It’s also quite crucial to note that Neuro-Linguistic Programming is now academically understood to be a pseudoscience. As this quote from the Annual Review of Psychology highlights: “after several years of conflicting and confusing results, Sharpley (1984, 1987) reviewed the research and concluded that there was little support for the assumptions of NLP.” Being reviews of multiple pieces of research, this obviously isn’t a claim based on one simple piece of debunking literature, even though I only cite this here.
I mean, you can’t literally be this guy. But don’t be a pick-up ‘artist’. Please. If you happen to be the guy in the photo reading, you can be this guy.
The psychology underpinning the ‘seduction community’ ultimately rests upon claims that ‘nice guys finish last’. That to attain your goal of sex with women, you can (and should) take a systematic approach that will enable you to manipulate people and situations so that you can get laid. Doing this reduces women to puzzles or challenges that have to be cracked for the sake of male gratification. This isn’t a method that is sincerely offered as a way for shy men to overcome personal difficulties and establish meaningful connections, or even engage in casual sexual fun in an egalitarian and consensual manner. You have men literally competing to see who can collect more phone numbers, or advocating a ‘technique’ whereby a man is advised to grab a girl by the throat, put a finger to his lips, and go ‘shh’. Yes, this is part of ‘game’, for some at least. By calling these techniques ‘game’, it implies that sex is something that can be won, and that the process is all just fun, not serious, no real consequences.
That last one sounds pretty outrageous right? You may have seen the particular guy who sells this idea, Julien Blanc, in the news recently when he was forced to leave Australia after his Visa was cancelled, and his pick-up seminars cancelled.
That men like Julien Blanc are able to make a living from this also highlights another important aspect – the sad extent to which men are prepared to pay huge amounts of money to people who offer the ‘secrets’ of how to succeed with women, and ‘what women really want’. For a start it rests on flawed and highly simplistic (but also highly prevalent) assumptions that men and women think in intrinsically alien ways, and that all men and all women are two broadly homogeneous groups. Many of the devices used by pick-up artists (and really, I hate this term. There is nothing artistic about what these people do) explicitly buy into such narratives. For example, ‘negging’ – defined as a deliberate self-confidence undermining insult veiled as a compliment or offhand comment, designed to make women seek that man’s approval. Because that’s apparently what women do. The comic from XKCD actually captures the idea in its entirety.
But people actually do this! Though whilst it looks like a joke, relatively harmless sleaze that no woman would fall for, many of the devices are less detectable. Like professional con-artists, devices don’t work so well if people can tell that you’re trying to be manipulative. You might not want to give this guy the YouTube hit, but this video discusses how to, in quite predatory terms, manipulate situations to allow men to touch and kiss women without worrying about that annoying little fundamental issue of consent. He also explicitly talks about how ‘it’s easier to work the situation around to touching and kissing her when you’re the one talking, but some women just won’t shut up. When they’re talking you [men] are thinking about how to get them to have sex with you’.
Whilst NLP has been debunked, whether or not any of the techniques used actually succeed in getting numbers, or sex, is really besides the point. The point is that thinking about women in this way is inherently sexist. Manipulating women in this way is inherently sexist. This is made all the more obvious by members of forums, or local groups (somewhat fittingly and creepily called ‘lairs’) actually discussing ways to shrug off the guilt. Some of these men convince themselves that it doesn’t matter because “The average woman is 10X, no 100X more conniving than the most underhanded, slimiest pickup sleazeball on the planet.” Others don’t even care, through either a complete lack of respect or empathy, being so engrossed in succeeding at their ‘game’ that they don’t actually stop to think, or some kind of Randian philosophy that rewards unapologetic self-interest.
I’ve framed this discussion entirely around men picking up women – because of social power relations between men and women, and the way in which power and sexuality are socially constructed, this overwhelmingly makes up the majority of ‘seduction communities’. However, at least one female pick-up artist exists, and has talked about her experiences and reasoning. Whilst unpacking this would take a lot more time and thought, I feel that the bottom line is that any kind of pick-up philosophy ultimately rests upon manipulation, and the idea of people being there as a resource for you to get what you want. Which is gross. I’m certainly not saying that people can’t enjoy casual flings, or making out in clubs and bars rather than simply looking to settle down in a traditional manner. But one shouldn’t – and doesn’t have to – craft a method around murky, underhanded, or abusive ‘tactics’ in order to connect with people sexually.